Assistant Vice President Retail Promotions

Canadian Tire Corporation, Limited

Lead Canadian Tire Corporation’s CTR promotional strategy using pricing, analytics, and customer insights across a complex retail enterprise. Guide nationwide programs with disciplined governance and measurable outcomes.The Assistant Vice President owns promotional strategy, planning, and performance for CTR. This senior leader shapes offer and price selection, promotional calendars, key events, and customer value initiatives. The mandate connects Triangle loyalty, Digital activation, True North, and financial performance while building a high-performing Promotions team.Key Responsibilities:
Translate CTR promotional strategy into annual plans and performance prioritiesLead offer, product, price, depth, frequency, and placement decisionsManage promotional calendars across events, categories, and channelsEstablish governance, dashboards, operating rhythms, and escalation pathsBuild team capability, accountability, capacity, and talent progressionRequirements:
Eight to ten years of progressive leadership experienceExperience leading promotions, pricing, merchandising, or retail strategy teamsDegree in business, marketing, operations, supply chain, finance, or related disciplineStrong promotional ROI, incrementality, margin, customer, and market analysisExperience with AI optimization, automation, governance, and senior stakeholdersShape CTR promotions through analytical leadership, customer value, disciplined execution, and stronger decisions across Canadian Tire Corporation.
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