Social Media & Digital Content Specialist

Who We AreThe leading charity investing in healthcare innovation in BC
VGH & UBC Hospital Foundation is Vancouver Coastal Health’s primary philanthropic partner, raising funds for specialized adult healthcare services and research for all people living in British Columbia. VGH & UBC Hospital Foundation is the leading charity investing in healthcare innovation in British Columbia and partners with donors to raise essential funds for Vancouver Coastal Health, supporting VGH, UBC Hospital, GF Strong Rehab Centre, Vancouver Coastal Health Research Institute, and Community Health Services.
The RoleThe Social Media and Digital Content Specialist is responsible for managing the Foundation’s social media channels and supporting website content management. Combining strong social media, storytelling, and content management expertise, the Social Media and Digital Content Specialist plans, produces, and publishes content that advances the Foundation's brand, strengthens audience engagement, and supports fundraising objectives.
This role requires a highly creative, self-motivated individual who is passionate about social media and content creation, stays current with emerging trends and platforms, and can independently identify opportunities, develop ideas, and execute content from concept to completion.
Key Responsibilities
Owns the Foundation's social media channels, identifying, developing, and executing content that supports brand awareness, audience engagement, and fundraising objectives.
Manages the day-to-day social media calendar, ensuring a consistent, timely, and strategic presence across platforms.
Identifies, captures, edits, and publishes engaging social media content from ideation to execution, including videos and photography.
Writes social media copy, ensuring all content reflects the Foundation’s brand standards, voice, and messaging.
Monitors and reports on social media performance, trends, platform updates, and audience behaviour to inform content strategy and identify new opportunities for growth and engagement.
Monitors and responds professionally to social media comments and messages, helping maintain the Foundation's reputation and escalating issues or opportunities to the appropriate teams as required.
Assists with website content management to ensure information remains current, accurate, accessible, and aligned with brand standards.
Assists with implementing and improving the Foundation’s website content experience, ensuring that the user experience of the site is in line with brand standards.
Diagnoses challenges and risks related to social media strategy and execution, leveraging expertise to recommend solutions to stakeholders.
Ensures Foundation key messages are reflected and appropriately adapted across all deliverables, including reviewing content from other teams and external partners.
With guidance from the Content Lead and in alignment with the Foundation’s content strategy, supports online content processes and the development of new content opportunities.
Researches and makes recommendations on content strategy, approaches, and deliverables.
Contributes to content plans and strategy by recommending milestones, metrics, and opportunities for optimization. Provides updates on performance, including monthly, quarterly, and ad hoc social reports, and recommends future activities.
Works with physicians, clinicians, donors, patients, volunteers, and other stakeholders to build trust and develop compelling content.
Provides guidance to colleagues on social media best practices, content development, and platform requirements, using expertise, persuasion, and influence to help bring projects to successful completion.
What You Offer
Post-secondary education in communications, marketing, journalism, digital media, or a related field, or an equivalent combination of education and experience.
Strong knowledge of social media and platforms, best practices, and emerging trends.
General knowledge of marketing and communications principles and their application to social media and website content management.
Demonstrated experience managing social media channels and creating content for a variety of digital platforms.
Deeply passionate about social media and content creation, staying current with emerging trends and platforms and continuously looking for ways to engage/broaden our audience.
Willing to put yourself out there and take initiative in creating social media content, including interviewing, filming, and appearing on camera.
Highly creative self-starter with the ability to independently generate content ideas, execute them effectively, and follow through on tasks with minimal supervision.
Superior written and verbal communication skills, with a keen eye for detail.
Strong organizational and administrative skills, with the ability to manage multiple projects, coordinate activities with internal and external stakeholders, maintain records, and support operational requirements.
Ability to analyze performance metrics and translate insights into actionable recommendations.
Ability to manage multiple, often competing priorities in a fast-paced environment with tight timelines.
Excellent judgment, interpersonal skills, and attention to detail.
Ability to build relationships and work effectively with diverse stakeholders.
Basic HTML skills and experience using website content management systems (CMS) such as WordPress.
Basic understanding website analytics tools including GA4, GTM, GSC, MS Clarity and Looker studio.
Basic understanding of SEO, web design, and usability best practices.
Experience working in health care, philanthropy, or the nonprofit sector is considered an asset.
What We OfferThe successful candidate can expect a starting salary between
$66,900
and
$83,600, depending on factors such as skills, experience, and internal equity.
Additional variable pay (merit/bonus), defined benefit pension plan, extended health and dental benefits for you and your partner/children, flexible working arrangements, four weeks’ paid vacation, investment in professional development and subsidized access to transit, fitness, cycling and parking facilities all contribute to a top-notch total rewards package.
We welcome applications from anyone who is eligible to work in BC. We encourage applications from Indigenous people, people with disabilities, BIPOC and racialized individuals, people of minority sexual orientation or gender identity, and others who may contribute to the Foundation's organizational diversity and who share the Foundation's values.
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