Campaign Manager

Objectives of this role

• Serve as a key contact for clients, implementing and optimizing paid media strategies aligned with their organizational goals.
• Provide clients with insights into campaign performance, helping them understand opportunities and challenges to improve their return on investment.
• Manage the setup, ongoing management, and continuous optimization of paid campaigns across major digital advertising platforms.
• Collaborate closely with internal teams to ensure integrated strategies that deliver cohesive, effective client solutions.
• Learn about and test new technologies and vendors to enhance campaign performance and add value for clients.

Responsibilities

• Plan, build, manage, and optimize paid media campaigns on platforms including Google Ads, DV360, Bing, Facebook, LinkedIn, and Twitter.
• Measure and analyze campaign performance, preparing insightful reports that highlight outcomes, trends, and optimization recommendations.
• Develop and deliver both routine and ad-hoc reporting, clearly communicating results and strategic recommendations to clients.
• Research and test new digital media platforms, partnerships, and tools to improve campaign effectiveness and performance.
• Contribute to refining internal processes, tools, and workflows, promoting operational efficiency and effectiveness
• Support the QA process
• Support AI-based services and initiatives
• Support ancillary services with new and existing clients
• Collaborate with team members by sharing best practices in paid campaign execution and optimization.
• Other duties and responsibilities as may be assigned

Required skills and qualifications

• 2-3 years of hands-on experience managing and optimizing paid digital marketing campaigns.
• Solid knowledge and experience with digital advertising platforms, including Google Ads, DV360, Bing, Facebook, Twitter, and LinkedIn.
• Strong analytical skills and proficiency in campaign measurement, reporting, and optimization techniques.
• Excellent client management and communication skills, able to translate complex digital media insights into clear, actionable strategies.
• Proven track record of driving measurable results and campaign improvement through data-driven optimization.

Preferred skills and qualifications

• Bachelor’s degree in marketing, advertising, digital media, or related fields.
• Agency or similar fast-paced digital marketing environment experience.
• Certifications from leading digital marketing platforms, such as Google Ads, Meta, or DV360.
• Experience implementing A/B testing and multi-channel optimization strategies.

Craft&Crew is a remote-first company, but we require all staff to attend certain annual events and meetings in person. Candidates must already be located in Canada, ideally in Ottawa, Montreal, or Toronto.