Senior Living Ppc Manager

Own paid media strategy for senior living clients remotely, using Google Ads, Meta, LinkedIn, and Microsoft Ads to drive account performance.Blacksmith Agency seeks a PPC Manager focused on senior living operators and home care agencies with many communities. You will lead paid media across multiple client accounts, without splitting responsibilities between paid media and SEO. The work combines campaign execution, strategic planning, measurement, and client communication.Key Responsibilities:
Manage paid media across Google Ads, Meta, LinkedIn, and Microsoft AdsAllocate budgets, adjust bids, target audiences, and test creativeDetermine when campaigns should be discontinuedMaintain conversion tracking through GA4, tag manager, and pixelsBuild roadmaps and explain performance during client callsRequirements:
Three or more years hands-on with Google Ads and MetaCampaign-building, management, and optimization experienceDemonstrated movement in ROAS, CPA, or pipeline metricsAgency experience managing several clients simultaneouslyClear spoken English for live calls with United States clientsUse paid media expertise, measurement skills, and strategic judgment to grow senior living accounts at Blacksmith Agency remotely.
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