Lead, Ecommerce Analytics

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We are looking for an analytical-focused Lead to build and drive our E-Commerce analytics function. Reporting to the Vice-President of E-Commerce and Digital Marketing, this role is responsible for driving advertising analytics, media measurement including testing & experimentation, demand forecasting, and planning. The Lead will be working closely with the Online Merchandising Team on conversion rate optimization while delivering actionable insights to inform strategic initiatives. This role is ideal for someone who thrives in a fast-paced and results-driven environment while embarking in its next stage of growth.
Some of what you'll do:Channels & Conversion rate Analytics (50%)
Own and evolve the paid and owned channels analytics with an objective of driving efficiencies in customer acquisition while maximizing LTV/CAC
Define and execute an analytics roadmap that leverages automation to solve complex problems
Build the testing and experimentation channels roadmap to drive analytics innovation in collaboration with the channels specialists
Recommend incremental advertising investments that meet financial business needs
Manage GA4 analytics, channels attribution, and attribution modeling
Drive data-informed decisions to optimize the customer journey and maximize revenue while collaborating with the Online Merchandising Team
Collaborate with FP&A on the overall demand planning and guide the channels specialists on their targets to maximize paid media ROI
Tools Development (30%)
Develop tools and reporting dashboards for the E-Commerce Team to help with their day-to-day operations as well to drive actionable insights
Govern the roadmap of all ongoing improvements to data flows and structures while keeping stakeholders informed
Stay abreast of emerging tools and technologies to provide informed recommendations around industry best practices
Oversee and prioritize analytics projects/requests to ensure a balance between business impact, scope, and velocity
Team Support (20%)
Partner closely with our paid and owned channels owners, Online Merchandising Team, and Finance to deliver on cross-functional initiatives
Establish a deep understanding of the E-Commerce business, its data and patterns to become a key thought partner to other business units
Foster a culture of data-driven decision making, creativity, and accountability
Some of what you'll need:
Bachelor’s degree in mathematics or a related analytical field
A minimum of 5 years’ experience in analytics with proven track of scaling an analytics function
Understanding of E-Commerce analytics, media buying and digital attribution KPIs (CAC, LTV, ROAS, conversion rate) is a strong asset
Experience with data visualization tools ideally PowerBI
Experience with web analytics ideally Google Analytics
Ability to simplify data-complex problems
Highly analytical, data-driven, and ROI-focused
Why Join Us?At Moose Knuckles, you’ll be part of a global brand rewriting the rules of modern luxury. You’ll work with fearless creatives and industry leaders who believe great ideas deserve great execution. We move fast, dream big, and leave our mark. If you’re ready to shape the conversation around one of fashion’s most distinctive voices—join us.
Given the international nature of our business and of this position, the candidate will be required to communicate effectively, on a regular basis, with various stakeholders (co-workers, colleagues, customers, suppliers, etc.) located in Canada outside Quebec or throughout the world. Proficiency in languages other than French (notably, English) will be an asset for the successful candidate.
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