Sur La Table Strategic CRM Leader

Become Sur La Table’s Strategic CRM Leader to shape customer engagement through effective email and SMS strategies. Focus on lifecycle management to enhance customer loyalty and relationships. In this key role, reporting to the CMO, you will lead vital CRM initiatives aimed at driving growth and improving customer retention. You will develop automation frameworks, implement reporting systems, and refine loyalty programs, using data-driven insights to influence marketing strategies significantly. Key Responsibilities:

• Oversee email and SMS engagement strategies
• Implement responsive automation and lifecycle campaigns
• Report on key customer metrics and health
• Innovate loyalty program structure and perks
• Collaborate with leadership for strategic marketing direction

Requirements:

• 8+ years in CRM lifecycle management
• Strong understanding of omni-channel strategies
• Proficiency in managing CRM technologies
• Ability to lead and motivate teams effectively
• Excellent data analysis and reporting capabilities

Enhance customer loyalty and satisfaction at Sur La Table as the Strategic CRM Leader. #J-18808-Ljbffr