Head Of B2b Paid Media Marketing
Tiller Digital
Lead paid media and conversion optimization at Tiller in Calgary, with onsite work Monday, Tuesday, and Friday and optional remote days.As Head of Performance Marketing, you will lead Tiller’s practice serving mid-market B2B SaaS clients. You will own client outcomes, develop teams, and strengthen systems across paid media, CRO, SEO, AEO/GEO, and analytics. This senior, hands-on leadership role requires deep paid media expertise and confident performance assessment.Key Responsibilities:
Lead performance marketing department effectiveness, efficiency, and continuous improvementReview paid accounts, campaigns, targeting, budgets, creative, and conversion performanceSet standards across Google Ads, LinkedIn Ads, Meta, Reddit, and StackAdaptOversee CRO, experimentation, SEO, AEO/GEO, analytics, and technical QARecruit, coach, develop, and manage departmental performanceRequirements:
Bring 15+ years of relevant performance marketing experienceDemonstrate substantial hands-on paid media expertise and team leadershipDevelop B2B paid media programs, especially LinkedIn Ads and Google AdsUnderstand GA4, GTM, conversion tracking, attribution, and reportingCommunicate confidently with clients and colleagues while taking ownershipBring senior paid media leadership, conversion optimization expertise, and B2B SaaS understanding to Tiller’s Calgary practice.
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Lead performance marketing department effectiveness, efficiency, and continuous improvementReview paid accounts, campaigns, targeting, budgets, creative, and conversion performanceSet standards across Google Ads, LinkedIn Ads, Meta, Reddit, and StackAdaptOversee CRO, experimentation, SEO, AEO/GEO, analytics, and technical QARecruit, coach, develop, and manage departmental performanceRequirements:
Bring 15+ years of relevant performance marketing experienceDemonstrate substantial hands-on paid media expertise and team leadershipDevelop B2B paid media programs, especially LinkedIn Ads and Google AdsUnderstand GA4, GTM, conversion tracking, attribution, and reportingCommunicate confidently with clients and colleagues while taking ownershipBring senior paid media leadership, conversion optimization expertise, and B2B SaaS understanding to Tiller’s Calgary practice.
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Vacancy posted 1 hour ago
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