Marketing Manager Affinity Advisor

Lead data-driven marketing for Manulife’s Affinity Advisor channel in a hybrid Toronto position focused on growth, acquisition, and retention. Shape customer experiences across health, travel, and specialty insurance solutions.As Marketing Manager, Affinity Advisor, you will develop and execute strategic programs supporting customer acquisition, cross-sell, retention, digital adoption, and partner growth. You will collaborate with business, product, sales, customer experience, analytics, and agency partners. Your work supports Manulife’s Affinity business across Canada and customer segments including retirees, families, travellers, and self-employed Canadians.Key Responsibilities:
Lead end-to-end marketing planning, activation, and optimizationExecute integrated omni-channel programs across advisor and partner channelsManage marketing budgets, forecasting, and campaign effectivenessBuild relationships across internal teams and agency partnersLead marketing and communications professionals delivering growthRequirements:
Minimum eight years of progressive marketing experienceStrong digital, direct, social, and analytical marketing backgroundPost-secondary education and demonstrated business acumenExperience with funnel optimization and marketing return on investmentStrong communication, planning, judgment, and collaboration skillsApply strategic marketing, omni-channel activation, and analytical optimization to grow Manulife’s Affinity Advisor business across Canada.
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