Staff Lifecycle Marketing Manager Marketo

Lead Marketo campaigns and automated customer journeys remotely from Canada as GitLab’s Staff Lifecycle Marketing Manager. Apply lifecycle expertise across B2B SaaS marketing.This senior individual contributor leads lifecycle, email, CRM, and growth marketing programmes at GitLab. The work spans campaign planning, copywriting, segmentation, testing, quality assurance, launches, and performance analysis. Cross-functional partners include Marketing Operations, Data Analytics, Product Marketing, Campaigns, Content Marketing, and regional teams.Key Responsibilities:
Create and improve automated nurture journeys with static and dynamic contentPlan communications for events, webcasts, workshops, and priority campaignsManage segmentation, audience logic, localization, testing, and quality assurancePromote email best practices across the wider marketing functionAnalyze campaign and funnel data to guide performance decisionsRequirements:
At least seven years of lifecycle, email, CRM, or growth marketing experienceExperience at a B2B SaaS technology companyMarketo expertise with smart lists, templates, modules, and dynamic contentWorking knowledge of HTML and CSS for email designStrong attention to detail in reporting and campaign operationsBring Marketo, lifecycle strategy, and campaign analysis expertise to GitLab’s remote Canadian marketing team.
#J-18808-Ljbffr