Senior Manager - Marketing Transformation

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The opportunity

We are looking for a visionary and loyalty leader who will blend of business development acumen and marketing expertise to drive growth and transformation.

As a Senior Manager in Marketing Transformation & Loyalty, you will drive strategic growth and lead teams delivering transformative Marketing and Loyalty solutions for clients. You will play a pivotal role in shaping the future of Marketing and Loyalty in Canada while delivering strategic thought leadership and client solutions that unlock value and growth. The Senior Manager will be a leading expert at EY Canada with deep experience in one or more of the following areas such as marketing innovation and AI optimization, Martech, customer strategy and segmentation, brand management, communications, loyalty, customer engagement and partnerships. The Senior Manager will work across industries including Financial Services and Retail collaborating with global Business Consulting, Studio+ and Marketing leadership to drive impact.

Your key responsibilities

• Build and maintain strong client relationships, acting as a trusted advisor on Marketing and Loyalty innovation and transformation programs.
• Lead marketing business development and solution design
• Drive thought leadership, industry presence and growth for EY and
• Studio+ Marketing and Loyalty in Canada including collaboration with Global firm colleagues and projects.
• Lead engagements, with cross-functional teams to deliver exceptional client experiences and drive strategic initiatives from inception to delivery, ensuring quality, timeliness and stakeholder satisfaction.
• Oversee Marketing and Loyalty expertise and cross functional team delivery of client solutions, including relationships internally and externally with key industry alliances and partners.
• Working closely with our Customer Technology, Data, AI and Alliances teams, develop and implement marketing and loyalty tools, alliances and process improvement strategies, to scale growth and impact ensuring alignment with regulatory requirements and industry best practices.
• Mentor and develop managers and consultants, fostering a culture of innovation and continuous improvement.
• Monitor and report on key performance indicators (KPIs) for service excellence, using data-driven insights to optimise outcomes.
• Applies AI in the flow of work with strong professional judgement – Integrates AI into day-to-day delivery while validating outputs, challenging assumptions, and maintaining accountability for quality
• Leads responsible and risk-aware use of AI – Demonstrates sound judgement on data use, confidentiality, and ethical considerations and reinforces this standard practice; escalates risks appropriately and models good practices for teams
• Drives structured and creative problem-solving using AI – Uses AI to accelerate analysis, scenario generation, and insight development while maintaining clear linkage to business outcomes
• Builds repeatable ways of working with AI – Develops and shares prompts, approaches, and tool usage that improve team productivity and consistency in existing data libraries/catalogues

Skills and attributes for success

• Strong background in Marketing and Loyalty with expertise across customer strategy, customer experience, Martech, brand development, data and analytics, performance management, communications and partnerships.
• Leadership in Retail, Payments and/or Financial Services including Credit Cards, insurance and wealth, ideally s with B2C and B2B experience
• Proven experience managing large-scale transformation projects, AI and digital innovation, and omni-channel strategies. Strong leadership, stakeholder management and communication skills.
• Passion for collaboration, teaming and partnership along with innovation in Marketing.
• Advanced analytical skills, including the ability to interpret complex data and drive actionable insights.
• Familiarity with Gen AI, GEO, AEO and Agentic Commerce along with deep experience with digital transformation and CRM tools.

Ideally, you’ll also

• At least 15+ years’ experience in Marketing and/or Loyalty leadership within a large-scale organization or agency in sectors such as consulting, financial services, retail, CPG, high-tech, travel, telecommunications and/or loyalty.
• Master’s degree in business administration, Marketing or related field.
• Experience managing multi-disciplinary teams and complex client engagements.
• Familiarity with sector regulatory frameworks and compliance.

This job posting relates to an existing vacancy within our organization.

What we offer

The EY benefits package is designed to support your physical, emotional, financial, and social wellbeing. Our extensive benefits include comprehensive medical, dental, and prescription drug coverage, as well as mental health benefits, a robust Employee Assistance Program and group savings plans to promote your overall wellbeing. We offer generous time off, including personal days, vacation days, and additional firm-wide holidays, along with the option to purchase extra vacation days. Employees can take advantage of EY's exclusive learning programs tailored just for them. We also provide internal opportunities for career development and advancement, enabling you to grow within the firm. Get involved in meaningful volunteering through EY Ripples and make a positive impact in the community.

Learn about our commitment to DE&I at

Are you ready to shape your future with confidence? Apply today.

To help create the best experience during the recruitment process, please describe any accommodations you may need.

Diversity and Inclusion at EY

Diversity and inclusiveness are at the heart of who we are and how we work. We’re committed to fostering an environment where differences are valued, policies and practices are equitable, and our people feel a sense of belonging. We embrace diversity and are committed to combating systemic racism, advancing gender equity and women in leadership, advocating for the 2SLGBTQIA+ community, promoting our neuroinclusion and accessibility initiatives, and are dedicated to amplifying the voices of Indigenous peoples (First Nations, Inuit, and Métis) nationally as we strive towards reconciliation. Our diverse experiences, abilities, backgrounds, and perspectives make our people unique and help guide us. Because when people feel free to be their authentic selves at work, they bring their best and are empowered to build a better working world.

EY | Building a better working world

EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.

Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.

EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.

At EY, we use artificial intelligence (AI) tools as one element of our recruitment process to enhance efficiency and improve the candidate experience. While AI supports us in our process, human judgment and decision-making remain integral in our candidate experience. We are committed to the responsible use of AI, and our practices are continuously reviewed and refined to ensure they align with ethical principles and regulatory requirements.

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