Vice-President, Business Lead

VICE-PRESIDENT, BUSINESS LEADAs the Vice-President, Business Lead, Cossette Calgary, you are an entrepreneur at heart, building strong client relationships, tasked with driving growth, and attracting top talent to strengthen our Alberta presence.
Rather than acting simply as a traditional communications advisor, you focus on driving growth and expanding Cossette’s presence across Alberta. To support clients in the Alberta market, you will leverage Cossette’s unique national scale while maintaining local agility.
Key ResponsibilitiesBusiness & Client Leadership (Growth & Innovation)
Client Relationship Excellence: Oversee key client relationships, ensuring expectations are consistently exceeded. Address concerns proactively and expand partnerships to deliver high-impact, results-driven creative work.
National Alignment and Collaboration: Leverage the power of Cossette nationally by understanding available resources and utilizing them to unlock maximum value for the local market.
Lead Business Development: Act as the driving force behind Calgary's market expansion. Triage new business opportunities, spearhead RFP processes, and collaborate with the national Growth Team to convert leads into client wins.
Sector-Specific Growth: Leverage your credibility and network to win and grow business within Western Canada’s key verticals: Energy & Clean-Tech Transition, Agriculture & Ag-Tech, Public Sector, Crown Corporations, Non-profit, and Tourism & Regional Destination Marketing.
Champion Innovation: You embrace innovation and are curious about the future of marketing. You champion AI as a tool to unlock human creativity helping clients and internal teams navigate responsible AI usage. In collaboration with our media and martech experts, you are an ambassador and actively promote Cossette's advanced tech, analytics and digital capabilities to benefit your clients.
Community Integration & Brand Ambassadorship
Local Market Ambassador: Natively champion Alberta’s regional pride and economic momentum. Focus on establishing genuine, long-term, relationship-driven local roots rather than transactional cold sales.
Active Networking & Representation: Physically represent Cossette at key provincial business hubs, including the Calgary Chamber of Commerce, Calgary Economic Development (Team Calgary), Calgary Marketing Association, the Business Council of Alberta (BCA), premier events (e.G., Energy Disruptors, Economic Outlook, Calgary Stampede) and local industry awards shows (ACE Awards and Anvil Awards).
Corporate Values Advocate: Promote Cossette’s vision and values internally and externally across social platforms and industry events to strengthen our reputation and value proposition.
Team Leadership & Talent Development
Build a High-Performing Team: Attract, retain, and mentor an unparalleled business leadership team in the Calgary market.
Foster Integrated Collaboration: Break down silos to ensure seamless communication and integration of Cossette's diverse national expertise, creating maximum value for local clients.
Drive Team Engagement: Lead by example with high energy and unified enthusiasm, keeping the team motivated, client-centric, and growth-focused.
Qualifications & Experience
Agency Experience : Experience in a multi-expertise environment with complex clients, capable of solving business needs, passionate about creativity.
Established Alberta Network: A robust, pre-existing roster of local corporate, community, and provincial government contacts in Alberta.
Digital & Tech Fluency: Background in digital marketing, Martech platforms, and AI applications.
Vertical Expertise: Deep understanding of at least one key local industry: Energy/Clean-tech, Agriculture/Ag-tech, Public Sector/Government, or Tourism.
Key Mindsets & Attributes
Relationship-Driven: Highly collaborative, patient, and focused on building long-term community trust.
Inspiring Leader: Capable of uniting diverse, multi-disciplinary teams around a shared, ambitious vision.
Entrepreneurial & Self-Starting: Driven to accelerate revenue and market expansion, taking strategic risks to drive sustainable growth with high autonomy.
What's in it for you:
subject to change depending on your location
We Value The 'whole You'
An innovative and entrepreneurial work environment that promotes ingenuity and individuality - with the best of colleagues, and the best of clients
Hybrid work models and flexible hours, plus a work from anywhere policy for short-term stays in other regions
Generous Vacation starting at 3 weeks + 1 extra week over the holidays
Agency summer days (exact policy differs per campus and agency)
Modern, open co-working spaces with coffee & snack bars, located in great city neighborhoods, close to shops and restaurants and easy access to public transport
Dogs allowed, dedicated Play Room to support families and Private wellness room (in select offices)
Team social events - holiday parties, seasonal gatherings, weekly happy hours, inspiring speakers and more
We are obsessed with learning and being better humans
In-house learning & development sessions and annual career and growth conversations'
Access to internal network of opportunities across all agencies
Internal EDI group(s), programs & initiatives across Plus Company and opportunities to be involved in employee resource group(s)
Check out our EDI report here to learn more about our work and commitment towards equity.
Expiry Date Notice: This job description expires on November 30th 2026
We're humbled by the number of talented people who apply to work with us every day. And, we thank each and every one of you. Truly. We'll reach out directly to those we'd like to meet for an interview.
To ensure a fair and consistent evaluation for all candidates, our interviewers are supported by an AI tool that securely takes notes during the conversation
Creating meaningful work means embracing different perspectives. We are an equal opportunity employer and do not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation. Not only are these provisions protected by provincial and federal law, embracing difference is what makes Cossette what it is—and we wouldn’t have it any other way. We pride ourselves on our inclusive and accessible workplace. If you need any accommodations during the interview process to make it work for you, let us know.
By joining Cossette, you become part of Plus Company, a unique partnership of forward-thinking creative agencies. As a network, we unabashedly believe anything is possible. Why? Because possibility is what powers the big dreams and limitless drive of an entrepreneur. And entrepreneurial agencies are what we’re made of. A whole network of them.
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