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Senior Integrated Marketing Campaign Manager

CanadaLync

Lead integrated demand generation campaigns for Fable in Ontario, combining event marketing, digital channels, and measurable pipeline outcomes. This full-time role reports to the Director of Demand Generation.

As Senior Marketing Campaign Manager, you will coordinate campaign planning across field marketing, account-based marketing, outbound activity, content, and customer advocacy. The work centers on creating account-based plays with Sales and improving campaign performance through testing, reporting, and optimization.

Key Responsibilities:

  • Develop integrated demand generation campaigns across multiple channels
  • Coordinate field marketing and account-based plays with Sales
  • Plan conferences, webinars, dinners, and customer events
  • Manage vendors, sponsorships, budgets, logistics, and execution
  • Measure pipeline performance and optimize campaigns

Requirements:

  • Three to five years in B2B demand generation or related marketing
  • Experience with integrated marketing, account-based marketing, or field marketing
  • Experience with marketing automation and CRM systems
  • Interest in AI tools, email, social, and event campaigns
  • Highly organized communication across Sales and marketing teams

Apply campaign planning, event execution, and pipeline measurement expertise as Fable’s Senior Marketing Campaign Manager in Ontario.

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Vacancy posted 6 hours ago
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