Manager, Paid Social

GALE is the world’s first and only Business Agency. We bring business strategy to brand storytelling to drive enterprise value. With expertise in strategy, media, CRM, creative, performance marketing, and technology, GALE creates integrated marketing systems and campaigns that grow businesses in significant ways. Founded in 2014, the agency has since been named AdAge’s Business Transformation Agency of the Year and Adweek’s U.S. Media Agency of the Year and has been recognized for its innovative creative at the Cannes Lions.

We work with brands such as Delta, Uber, Starbucks, Chili’s, Hard Rock, MilkPEP, Diageo, Cotton, IHG and more. If you’re driven by a passion to build something great, a desire to innovate, and a commitment to achieve excellence in your craft, GALE is a great place for you!

GALE has eight offices around the world, including New York, Toronto, Los Angeles, Austin, Denver, Kansas City, London, and Bengaluru. GALE embraces a hybrid, flexible workplace

Your Impact

We’re currently seeking Paid Social Manager to join our rapidly growing team. Reporting to the Director of Paid Social, GALE’S Manager, Paid Social will be responsible for the management and execution of Paid Social Media Campaigns across key clients. The Social Media Manager will be the day-to-day steward of paid social media for assigned brands and is responsible for leading campaign development, activation, and innovation.The ideal candidatewill be ambitious with an expansive mind for approaching projects strategically, practically, and zealously.

The Paid Social Manager will demonstrate expertise across all social platforms including Meta, TikTok, SnapChat, Twitter, LinkedIn, Pinterest, and others to continuously provide clients with best practices and recommendations for success.

What You Will Be Doing

• Main Paid Social point of contact for clients and partner agencies
• Responsible for the execution of strategy and achievement of KPIs
• Accountable for the delivery of all projects to agreed deadlines
• Oversight of campaign implementation including traffic, QA, and other campaign related social media documents
• Ultimate accountability for pacing, bid adjustments, optimizations and managing account budgets
• Main point of contact for social platforms (e.g., Meta, TikTok, Snapchat) and third-party partners
• Liaise with other channel leads, creative, media planning, and account teams
• Engage with internal and client social media teams for visibility, insight, and ability to leverage content development, content calendars and scheduled posts
• Build strong relationships across client services team and with client.
• Lead meetings and monthly reporting calls as needed
• Assist in providing social media expertise on new business pitches upon request

Who You Are

• 3+ years of experiencein a digital ad agency, with a focus inPaid Social Mediacampaign management
• Complete mastery of social platforms and third-party tools, including Meta, Snapchat, TikTok, and more
• Passion for social media and extensive knowledge of emerging media technology and platforms
• Advanced Excel and PowerPoint knowledge
• Comfort and strength in data aggregation, manipulation, and analysis
• Ability to think strategically and identify and resolve problems in a client-centric environment
• Strong project and resource management skills
• Excellent communication skills - both written and verbal
• Experience working with financial data and budgets
• High levels of integrity, autonomy, and self-motivation
• Solid writing skills, for both client-facing communications and summarizing insights in a concise manner
• Strong public speaking, to discuss campaign strategies, tactics, and reports with clients in meetings
• Background in federal, public health, non-profit or healthcare social media campaigns a plus

$60,000 - $80,000 a year

In order to comply with equal pay and salary transparency laws in various locations, we believe the target compensation for this role is $60,000 - 80,000 CAD per year. Actual compensation is influenced by a wide array of factors including but not limited to skill set, qualifications, job performance, level of experience, location, and business needs. For more information on other benefits we offer, please visit

AI Disclosure: As part of our recruitment process, we may use technology-assisted tools, including automated systems, to support the review and assessment of applications. These tools do not make the final decisions. All decisions related to screening, interviewing and selection are made by our Talent Acquisition and hiring teams.

Note: Hybrid work in office is an essential function of the job.

Our Commitment to Inclusion

We believe in inclusivity and do our best work when people with diverse perspectives, backgrounds, and skills are brought together.

Our Core Values are at the root of GALE’s collaborative environment and help to foster a strong community.

Our Code of Conduct, Human Resources policies, and executive investment in inclusion further support and protect GALE’s inclusive workplace.

GALE is an equal opportunity employer.

All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

Our Hiring Process

We want you to be just as discerning in making your next career move as we are finding great talent to join our team. Our interview process will allow you to meet a range of people from various disciplines and domains both virtually and in person. Please discuss with our recruiters if you require any accommodations throughout the process to help enable a smooth interview.