Performance Marketing Manager, Forecasting & Market Intelligence
$75k - $137k per yearSkillhub Solutions Inc.
Remote - Canada Full-time CA$75,000 - CA$137,000 / yearScopely is hiring a Performance Marketing Manager, Forecasting & Market Intelligence to join its Performance Marketing team remotely in Canada. The role supports active and upcoming game titles through planning, testing, soft launch, and global launch.What you’ll do
Develop first-pass performance marketing forecasts, including install curves, geographic tiers, channel and paid-versus-organic assumptions, and launch phasing.Build comparable game peer sets and maintain cost-per-install benchmarks, degradation curves, and forecast assumptions.Develop sensitivity analyses and support regional opportunity sizing and geographic strategy.Track competitor acquisition investment, creative trends, app-store activity, launches, and regional market signals;
prepare recurring market-intelligence readouts.Incorporate research, beta acquisition, creative and audience testing, and soft-launch learnings into forecasts.Document sources, assumptions, confidence levels, versions, and open questions, and identify forecast gaps and risks.Partner with Performance Marketing, Product, Strategic Marketing, Finance, and Analytics teams, and help improve forecasting methods and benchmark libraries.What we’re looking for
Experience in performance marketing, growth, marketing analytics, strategy, market intelligence, or a related analytical role;
mobile games, apps, or consumer digital experience is preferred.Knowledge of mobile user-acquisition fundamentals, including CPI, LTV, ROAS, retention, organic acquisition, channel mix, attribution, and marginal economics.Strong Excel or Google Sheets skills, including analytical models, sensitivity analyses, and forecast frameworks.Ability to validate assumptions, analyze incomplete information, work with multiple data sources, and communicate findings clearly.Strong cross-functional collaboration and ability to manage concurrent workstreams with limited oversight.Comfort using AI and analytical tools while independently validating results.Experience forecasting or supporting launches of mobile games or consumer apps.Familiarity with Sensor Tower, data.Ai, AppMagic, Looker, AppsFlyer, Adjust, or similar tools.Experience with global mobile acquisition markets, competitor launches, market sizing, portfolio performance, pre-launch testing, or soft-launch methods.Interest in games and understanding products from a user’s perspective.Compensation and benefits
For candidates in British Columbia, the annual base salary range is CAD $75,000–$137,000. Base pay may vary with job-related knowledge, skills, and experience.Equitybonuseshealthcare and retirement benefitspet insurancepaid holidaysScopely free daysunlimited paid time offAbout Scopely
Scopely is a global interactive entertainment and video game company that creates, develops, publishes, and operates games across mobile, web, PC, and console. Employment decisions are based on merit and qualifications. Scopely states that it will never request payment or financial information during the application or hiring process.
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Develop first-pass performance marketing forecasts, including install curves, geographic tiers, channel and paid-versus-organic assumptions, and launch phasing.Build comparable game peer sets and maintain cost-per-install benchmarks, degradation curves, and forecast assumptions.Develop sensitivity analyses and support regional opportunity sizing and geographic strategy.Track competitor acquisition investment, creative trends, app-store activity, launches, and regional market signals;
prepare recurring market-intelligence readouts.Incorporate research, beta acquisition, creative and audience testing, and soft-launch learnings into forecasts.Document sources, assumptions, confidence levels, versions, and open questions, and identify forecast gaps and risks.Partner with Performance Marketing, Product, Strategic Marketing, Finance, and Analytics teams, and help improve forecasting methods and benchmark libraries.What we’re looking for
Experience in performance marketing, growth, marketing analytics, strategy, market intelligence, or a related analytical role;
mobile games, apps, or consumer digital experience is preferred.Knowledge of mobile user-acquisition fundamentals, including CPI, LTV, ROAS, retention, organic acquisition, channel mix, attribution, and marginal economics.Strong Excel or Google Sheets skills, including analytical models, sensitivity analyses, and forecast frameworks.Ability to validate assumptions, analyze incomplete information, work with multiple data sources, and communicate findings clearly.Strong cross-functional collaboration and ability to manage concurrent workstreams with limited oversight.Comfort using AI and analytical tools while independently validating results.Experience forecasting or supporting launches of mobile games or consumer apps.Familiarity with Sensor Tower, data.Ai, AppMagic, Looker, AppsFlyer, Adjust, or similar tools.Experience with global mobile acquisition markets, competitor launches, market sizing, portfolio performance, pre-launch testing, or soft-launch methods.Interest in games and understanding products from a user’s perspective.Compensation and benefits
For candidates in British Columbia, the annual base salary range is CAD $75,000–$137,000. Base pay may vary with job-related knowledge, skills, and experience.Equitybonuseshealthcare and retirement benefitspet insurancepaid holidaysScopely free daysunlimited paid time offAbout Scopely
Scopely is a global interactive entertainment and video game company that creates, develops, publishes, and operates games across mobile, web, PC, and console. Employment decisions are based on merit and qualifications. Scopely states that it will never request payment or financial information during the application or hiring process.
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